Apple has been facing increased criticism of its privacy practices lately and rightfully so. During CES 2019 last year, the company tried trolling visitors of the annual conference—which it famously does not attend—with a brazenly false piece of advertising: a massive outdoor ad declaring “What happens on your iPhone stays on your iPhone.” Nothing could be further from the truth.
Last week, the Washington Post published the results of one experiment that showed thousands of trackers siphoning data off the iPhone of technology columnist Geoffrey Fowler. “In a single week, I encountered over 5,400 trackers, mostly in apps, not including the incessant Yelp traffic,” he wrote. (Yelp alone was reaching out to grab Fowler’s IP address every five minutes.)
Apple’s big privacy claim was a lie, there’s no other way to put it—even if it did look catchy on the side of a Las Vegas hotel.
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