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Autonomous sensory meridian response (ASMR) is a neologism for a perceptual phenomenon characterized as a distinct, pleasurable tingling sensation in the head, scalp,back, or peripheral regions of the body in response to visual, auditory, tactile, olfactory, or cognitive stimuli. The nature and classification of the ASMR phenomenon is controversial, with strong anecdotal evidence to support the phenomenon but little or no scientific explanation or verified data.
Origins of the term
Online discussion groups such as the Society of Sensationalists formed in 2008 on Yahoo! and the Unnamed Feeling blog created in 2010 by Andrew MacMuiris aimed to provide a community for learning more about the sensation by sharing ideas and personal experiences. Some earlier names for ASMR in these discussion groups included attention induced head orgasm, attention induced euphoria, and attention induced observant euphoria.
In response to these earlier phrases, the term autonomous sensory meridian response was coined by Jennifer Allen in 2010.[3] Autonomous refers to "the capacity in many to facilitate or completely create the sensation at will".[2] Meridian, from Old French "of the noon time, midday" alludes to the "high" or euphoria experienced. Also meridian channels(a concept in traditional Chinese medicine) are paths through which the body's life-energy flows, which is reminiscent of the experience. Since the mechanism of ASMR is not thought to be related to sexual orgasm, older terms involving orgasm are considered misleading.
Other attempts to describe the sensation refer to it as a "brain massage", "head tingle", "brain tingle", "spine tingle", and "brain orgasm".
Triggers
People who experience ASMR commonly report having different triggers that stimulate them. A commonly reported stimulus for ASMR is the sound of whispering. As evident on YouTube, a variety of videos and audio recordings involve the creator whispering or communicating with a soft-spoken intonation into a sound recording device and generally a camera.
Some people find that ambient noise such as scratching, crinkling, tapping, blowing and moving paper stimulate ASMR. Many videos are found on YouTube that focus on these triggers, and many use binaural recording to simulate a 3D environment.
Many role-playing videos and audio recordings also aim to stimulate ASMR. Examples include descriptive sessions, in a style similar to guided imagery, for experiences such as haircuts, massages, visits to a doctor's office, and ear-cleaning. While these make-believe situations are acted out by the creator, viewers and listeners report an ASMR effect that relieves insomnia, anxiety, or panic attacks.
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