Yoni Heisler | Oct 21st 2014 10:00 AM EDT
Apple's earnings results yesterday blew away analyst estimates. Yeah, yeah, what else is new?
Apple also set a new iPhone sales record for the September quarter. Par for the course, really.
Apple last quarter sold 5.5 million Macs, more than it's ever sold in any other quarter in company history.
Wait, what?
During the September quarter, Apple sold more Macs than ever before. Indeed, most analysts didn't even think Mac sales for the quarter would break the 5 million threshold. Even more impressive is that Apple last quarter didn't even release any new Mac models. And yet, Mac sales surged.
Year over year, Mac sales increased by a whopping 21%. What's more, revenue from Mac sales increased by 18%. In fact, Apple last quarter generated more money via the Mac ($6.6 billion) than it did with the iPad ($5.3 billion). This marks a huge shift. Consider this: During Apple's 2013 holiday quarter, 20.2% of Apple's revenue came from the iPad while 11.1% came from the Mac.
So despite long-standing assumptions that the iPad was going to marginalize Mac sales, it appears that the Mac is alive and well. You might even say that it's thriving.
So what was behind the Mac's resurgence last quarter? According to Apple's Luca Maestri, the culprits were strong back to school sales and spectacular growth in emerging markets.
Apple also set a new iPhone sales record for the September quarter. Par for the course, really.
Apple last quarter sold 5.5 million Macs, more than it's ever sold in any other quarter in company history.
Wait, what?
During the September quarter, Apple sold more Macs than ever before. Indeed, most analysts didn't even think Mac sales for the quarter would break the 5 million threshold. Even more impressive is that Apple last quarter didn't even release any new Mac models. And yet, Mac sales surged.
Year over year, Mac sales increased by a whopping 21%. What's more, revenue from Mac sales increased by 18%. In fact, Apple last quarter generated more money via the Mac ($6.6 billion) than it did with the iPad ($5.3 billion). This marks a huge shift. Consider this: During Apple's 2013 holiday quarter, 20.2% of Apple's revenue came from the iPad while 11.1% came from the Mac.
So despite long-standing assumptions that the iPad was going to marginalize Mac sales, it appears that the Mac is alive and well. You might even say that it's thriving.
So what was behind the Mac's resurgence last quarter? According to Apple's Luca Maestri, the culprits were strong back to school sales and spectacular growth in emerging markets.
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